The Certified Hospitality Marketing Program is a live, instructor-led, cohort-based program designed for working professionals in the hospitality industry who seek to strengthen their marketing expertise and advance their careers.

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The program focuses on practical, real-world marketing strategies applicable to hotels, resorts, restaurants, and hospitality brands operating in competitive international markets. Through live lectures, applied case discussions, and guided mentorship, participants develop a structured understanding of hospitality marketing aligned with current industry standards.

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The course is delivered entirely through live online sessions and emphasizes accountability, interaction, and measurable learning outcomes.

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Start Date: February 10

Lectures: Every Tuesday and Thursday, 19:30 - 21:30 PM Dubai Time
Format: Live online · Cohort-based
Duration: 8 live sessions

The program consists of 8 live instructional meetings, each focused on a core area of hospitality marketing.

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Session 1 – Introduction to Hospitality Marketing

• The role of marketing within hospitality organizations

• Market dynamics and customer behavior in hospitality

• Overview of hospitality marketing ecosystems

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Session 2 – Brand Positioning & Value Proposition

• Brand identity in hospitality

• Positioning strategies for hotels and hospitality brands

• Differentiation in competitive markets

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Session 3 – Digital Marketing Channels in Hospitality

• Website and booking funnel fundamentals

• Search, social media, and content channels

• Channel selection based on business objectives

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Session 4 – Social Media Strategy for Hospitality

• Platform-specific strategies

• Content planning and calendar development

• Brand consistency and audience engagement

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Session 5 – Performance Marketing & Analytics

• Paid media fundamentals

• Key hospitality marketing metrics

• Measuring ROI and campaign performance

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Session 6 – Customer Journey & Experience Marketing

• Mapping the guest journey

• Pre-stay, on-site, and post-stay communication

• Retention and loyalty strategies

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Session 7 – Marketing Operations & Team Collaboration

• Working with agencies and internal teams

• Budget planning and resource allocation

• Aligning marketing with sales and operations

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Session 8 – Strategy Integration & Final Project Preparation

• Integrating marketing channels into a unified strategy

• Preparing and presenting a hospitality marketing plan

• Final guidance and feedback

Individual Mentorship

Each participant receives 4 hours of individual mentorship with the course mentor.

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• Mentorship sessions are available for use within 6 months after course completion

• Sessions are designed to support:

  • Career development

  • Practical application of course knowledge

  • Review of real business challenges or projects

Mentorship sessions are scheduled individually and conducted online.

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Final Project

Participants are required to complete a Final Project as part of the program.

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The final project involves developing a comprehensive hospitality marketing strategy for a real or hypothetical hospitality business. The project must demonstrate:

• Strategic thinking

• Practical application of course concepts

• Alignment with industry standards

• Clear objectives and measurable outcomes

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Successful completion of the final project is required to receive the course diploma.

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Certificate & Accreditation

Upon successful completion of the program and final project, participants receive a Certificate of Completion accredited by the International Marketing Association (IMA).

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The program curriculum is developed in alignment with internationally recognized professional marketing standards, confirming the relevance and credibility of the qualification.

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Tuition & Fees

Total Program Fee: $390

The fee includes:

• Access to all live instructional sessions

• Course materials

• Individual mentorship hours

• Assessment and certification

 

Payment Process

Enrollment follows a structured academic process:

1. Registration – Submit the course registration form

2. Invoice Issued – Participants receive an official invoice

3. Payment – Enrollment is confirmed upon payment

Payment must be completed prior to the course start date.