The Marketing Professional Certification Course is a three-month, live, cohort-based certification program designed for professionals seeking a comprehensive and structured foundation in modern marketing practice.

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The program combines core marketing management principles with applied event marketing and digital marketing competencies. Delivered through live, instructor-led lectures and supported by individual mentorship, the course emphasizes practical application, strategic thinking, and professional readiness.

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Lectures take place in Tbilisi city center and are scheduled to accommodate working professionals, offering consistent structure and in-person academic engagement.

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Program Structure

• Duration: 3 months

• Lectures: 2 sessions per week

• Lecture Length: 2 hours per session

• Total Modules: 3

• Delivery: Live, in-person

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Schedule

• Wednesdays: 19:00 – 21:00

• Saturdays: 12:00 – 14:00

 

Program Start Date: February 11
Location: Tbilisi city center

Module 1: Marketing Management

12 Lectures

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This module builds a strong strategic foundation in marketing management and decision-making.

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Topics include:

• Introduction to marketing management

• Market analysis and consumer behavior

• Segmentation, targeting, and positioning

• Brand strategy and value proposition

• Marketing planning and strategy development

• Pricing strategies and distribution channels

• Integrated marketing communications

• Marketing metrics and performance evaluation

• Budgeting and resource allocation

• Managing marketing teams and stakeholders

• Ethics and responsibility in marketing

• Strategic marketing case discussions

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Module 2: Event Management

4 Lectures

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This module focuses on event marketing as a strategic communication and engagement tool.

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Topics include:

• Event marketing fundamentals

• Planning and structuring marketing events

• Event branding and audience engagement

• Measurement and evaluation of event effectiveness

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Module 3: Digital Marketing

8 Lectures

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This module provides a structured overview of digital marketing channels and tools.

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Topics include:

• Digital marketing strategy and ecosystem

• Website fundamentals and user journeys

• Content strategy and storytelling

• Social media marketing frameworks

• Performance marketing and paid media basics

• Analytics, data interpretation, and KPIs

• Campaign planning and execution

• Digital marketing case studies

Individual Mentorship
Each participant receives 8 hours of individual mentorship with the course mentors.
 

• Mentorship sessions are available for use within 6 months after course completion

• Sessions are designed to support:

  • Career development

  • Practical application of course knowledge

  • Review of real business challenges or projects

Mentorship sessions are scheduled individually and conducted online.

Final Project

To complete the certification, participants must submit a Final Project.
 

The final project requires the development of a comprehensive marketing strategy for a real or hypothetical organization, incorporating elements from all three modules:

• Marketing management

• Event strategy

• Digital marketing
   

The project demonstrates the participant’s ability to apply theoretical frameworks to practical business scenarios and is assessed as part of the certification requirements.

Certificate & Accreditation
Upon successful completion of the program and final project, participants receive a Certificate of Completion accredited by the International Marketing Association (IMA).

The program curriculum is developed in alignment with internationally recognized professional marketing standards, confirming the relevance and credibility of the qualification.
 

Tuition & Fees

Program Fee: 1,800 GEL

The fee includes:

• All live lectures

• Course materials

• Individual mentorship sessions

• Final project assessment

• Certification
   

Enrollment Process

Admission to the program follows a structured process:

1. Registration — Submit the program application

2. Interview — Short admissions interview

3. Invoice Issued — Official invoice provided

4. Enrollment Confirmed — Upon payment